I came across the following article titled "How I Learned To Stop Worrying and Relinquish Control" by Peter Merholz. It talks about how the new mantra of Internet business seems to be to give away lot of control to the users, a-la google and flickr. There are pretty interesting points to note in the article:
While on the subject of changing business rules and evolving Internet, take a look at an interesting post here:
It talks about emerging Internet applications and their contribution to a true webOS.